Dancehall artiste, Shatta Wale has advised music makers in the Ghanaian entertainment industry to work together to work towards one genre of music, in his recent state of the industry address.
The “Gringo” hitmaker said this, accounting for a question that was posed to him during a business meeting with foreign stakeholders and investors while he visited the United States about a month ago. He claimed that the questions they kept asking was “what kind of music do Ghanaians do?”.
Ghanaian Dancehall artiste, Shatta Wale
“….the question was one that kept me thinking. Indeed, I was speaking with them as a dancehall artist but they still wanted to know the kind of music we do here in Ghana. Basically, they just wanted to know what genre we’re (Shatta Wale and other musicians) known for as a nation and that I found interesting”, he said.
He suggested that stakeholders and music makers in Ghana come together and work so that the country will be identified with a specific music genre.
He said:“I want to propose that we as music makers and stakeholders come together to identify one genre that can be attributed to all music works coming from our part of the world. Let’s do this for the industry to get the global attention we have long desired.”
In the address, he also pleaded with Ghanaian musicians to pay more attention to the business side of the craft. He says that artistes should treat their talents as a carrier and as a business entity so that they can make more money with their talents. He also urged musicians to educate themselves and add value to their crafts.
Shatta Wale is a popular Ghanaian dancehall artist who is known for hits as “Kakai”, “Gringo” and “My level”. The dancehall artist has recently been involved in a violent case of ‘attacking some road contractors, which he later publicly apologized for.
SOURCE: KEZIAH TEKPETEY